Amidst uncertainty and severe global volatility, new challenges are emerging on all fronts, requiring every business to adapt for survival by responding quickly and staying ahead of the game. One business that is navigating wave after wave of strong headwinds and crises is the Petrochemical Business. In this situation, SCGC, a veteran in the petrochemical industry for over 40 years, remains steadfast and manages the various situations it faces. The company employs both short-term and long-term strategies to safely and sustainably navigate these strong headwinds.
The key to SCGC's strength lies in its financial discipline. It places strong emphasis on reducing production costs and increasing competitive efficiency. This includes utilizing Digital and AI to help lower expenses and boost work potential, expanding the PVC Fabrication business (finished products from PVC), and growing its comprehensive Service Solutions business. Furthermore, SCGC is accelerating innovation by developing the High Value-Added Products & Services (HVA) group
Accelerating the Expansion of High Value-Added Products & Services (HVA) to Boost Competitiveness
It cannot be denied that the strength that allows SCGC to stand firm in all circumstances is its High Value-Added Products & Services (HVA). Through world-class innovation research and development processes (Innovation Management), SCGC is able to create innovative HVA products and services, including Green Polymer. These products meet global market demands across various industrial sectors and for consumers' daily use, such as strong and durable plastic resins for future automotive and infrastructure applications, or environmentally friendly plastic resins like SCGC Green Polymer for use in eco-friendly packaging. SCGC is accelerating the expansion of its HVA product ratio to 60%.
Closer to Customers by Creating Collaboration through the i2P Center
In 2019, SCGC established the Ideas to Products Center (i2P Center) in Rayong province. This center aims to create collaboration with customers and partners across diverse businesses, leveraging a global innovation network. Its purpose is to assist customers, brand owners, agencies, organizations, and business partners in finding ideas and trends, conducting research and development, product design, prototyping, etc. This helps in quickly developing products and solutions, allowing goods to enter the market promptly.
One Stop Service Accelerates Innovation
Creating innovation is not easy. But how can this process of creating something new happen quickly and without complication? This is the main challenge that the i2P Center addresses to facilitate customers, offering advice, co-thinking, and comprehensive co-development of products. It works with customers from the first step to the end of the process, at the fastest speed. Customer requirements can transform into new solutions 2-3 times faster. The process begins with understanding customer needs, brainstorming, and building on opportunities for business growth, before leading to the creation of tangible innovations. This is achieved through a comprehensive, one-stop prototyping process.
The Collaboration Between SCGC and Leading Brands, Leading to Truly Tangible Innovations for Consumers
The i2P Center team has developed innovations with customers and business partners, driving numerous innovations to commercial success. Currently, there are over 100 innovation development projects underway, and customers launch an average of 25-30 new products per year. Examples include: eco-friendly packaging for "Pao" liquid laundry detergent made from High Quality Odorless PCR Resin; JBP SMARTSHIELD-X architectural paint made from High Quality PCR PP Resin (the first time recycled plastic has been used in Thailand's paint industry); and soft drink bottle caps manufactured by Haad Thip Company using plastic resin from SMX™ technology, which makes the plastic lighter while maintaining exceptional strength and toughness. This reduces the use of virgin plastic and saves energy in transportation.
And this is part of SCGC's strategy to brave the headwinds, moving forward by building competitive capabilities with the strategy to accelerate and expand HVA products to create business opportunities and drive sustainable future growth.
