24 Nov 2023

SCGC Wins Gold Award for Sustainable Marketing at MAT Award 2023 Two Years in A Row, Highlighting Start-Up “Wake Up Waste”

Business ESG Circular Economy Innovation Solutions Sustainability

Bangkok – 22 November 2023 : SCG Chemicals, or SCGC, a leading integrated chemical player in ASEAN for sustainability and a leader in the circular economy dedicated to fostering business growth alongside sustainability, has won the Gold Award for Sustainable Marketing for the second consecutive year at the Marketing Award of Thailand 2023 or MAT AWARD 2023. This event, the country's most prestigious marketing campaign competition, is organized by the Marketing Association of Thailand. This year, the award was given to the efforts of the startup business “Wake Up Waste,” a digital platform and recycling compression truck, one of the SCGC’s green solutions that enhances the efficiency of waste management from source to recycling, reflecting the company's sustainable business operations in line with ESG (Environmental, Social, and Governance) principles. The company emphasizes a circular economy, promotes the optimal use of resources, and tangibly reduces environmental issues toward Low Waste, Low Carbon, aiming for a sustainable low-carbon society. Sanya Jindaprasert, Enterprise Digital Director at SCGC, and the Wake Up Waste Co-Founder accepted the award. Last year, SCGC was awarded the Gold Award for the “Upcycling Milk Pouches Project.”

Sanya Jindaprasert, Enterprise Digital Director at SCG Chemicals or SCGC, said, “According to the Pollution Control Department, Thailand sees a continual annual increase in waste volume. However, only one-third of this waste is properly recycled. The remainder may end up in landfills, be used for fuel, or escape into the ocean, significantly impacting the environment and various life forms. Hence, SCGC, a leader in the circular economy business, recognizes the importance of waste management from the source and has developed Wake Up Waste, a digital platform and compression truck designed to enhance waste management efficiency from the source to recycling. The goal is to return as much recyclable material as possible into the recycling process."

Wake Up Waste consists of a waste management platform, a digital tool that streamlines the trade and transportation of waste to processing facilities, ensuring efficiency, transparency, and data collection. Additionally, it includes a mobile compression service, a recycling compression truck technology that can reduce the space needed for waste storage by 5 to 10 times. This facilitates correct waste sorting at the source, recognizes the value of recyclable materials, and aims to maximize their utility, thereby offering a sustainable solution to environmental problems.

Sanya revealed further, “Over one year (data from August 2022 to October 2023), Wake Up Waste has successfully reintroduced 600 tons of recyclable waste into the process, helping to reduce carbon dioxide emissions by more than 383,000 kilograms of carbon, equivalent to the amount absorbed by approximately 31,800 trees. Wake Up Waste has delivered solutions to leading business organizations and environmentally conscious residential communities to enhance the quality of life. This includes L.P.N. Development Public Company Limited in the ‘Sort and Earn’ initiative, Bangchak Corporation Public Company Limited and Bai Mai Pun Suk Foundation in the ‘Pun Suk Box’ activity, as well as a network of over 250 residents, transporters, and recycling plants.”

The Marketing Award of Thailand, or MAT Award, is the country's most prestigious marketing campaign competition, organized by the Marketing Association of Thailand. It supports and commends the work of marketers in the country who stand out for their creative marketing ideas. In 2023, a total of 81 marketing campaigns from 42 organizations nationwide participated. The Sustainable Marketing Award recognizes marketing campaigns that effectively reflect the brand's commitment to sustainable business growth, considering all related stakeholders including the organization, employees, customers, suppliers, society, community, and the environment, and produce significantly positive impact.”

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