The Evolution of a Family-Owned Water Tank Company Through the Ideas of the New Generation

The Evolution of a Family-Owned Water Tank Company Through the Ideas of the New Generation

Date: 13 Dec 2021

From its beginning as a producer of zinc-coated metal water tanks imprinted with the now-familiar sailboat emblem all the way to plastic water tanks and even expanding to plastic furniture, Jaroenmitr Company Limited, a well-known manufacturer and distributor of plastic and stainless steel water tanks, has been in the industry for over 53 years. The company has now passed into the hands of the third generation, Ms. Ploychanok ‘Ploy’ Mitrprasertporn, who grew up in the family’s business. Under the guidance of her father and company president, Mr. Santi Mitrprasertporn, she has seamlessly integrated her generation’s mindset on green business into Jaroenmitr’s corporate culture.